By Griffin Nelson
Photography by Jane Kortright
Amber Connor’s story is as good as her sweets and both of them make you want to give her a huge hug. Her passion for clean eating and helping others enjoy baked goods, no matter what dietary restrictions, has helped her build a successful business in three years.
Just weeks before the Covid pandemic reached Augusta, she suffered a devastating miscarriage. “I’ve always been a faith-based person, but this pushed me further to ask God what he wanted to teach me through all of this,” Connor says as she smiles and wipes away a tear. Since her job as head trainer at Evans Fitness Center was on hold because of the shutdown, she threw herself into baking, something that had always been a passion. “If it wasn’t for the loss of my little girl, this never would have happened. The Lord took something so tragic and turned it into something so beautiful.”
Baking for herself led to baking for friends, which led to a food truck, which, in turn, led to the opening of the Sinless Sweets brick-and-mortar at 4336 Washington Road in Evans. The bright and cheerful space has a pastry case lined with treats that are all under 200 calories, have less than 7 grams of carbs and zero preservatives. A list of the macronutrients for each item is available and with at least a day’s notice, items can be made to accommodate practically any combination of dietary restrictions and allergies. “I try to make sure that there is something for everyone,” says Connor.
The case houses treats like gluten-free, Keto Carmelitas with an almond-based crust, beneath chocolate, caramel and a top layer of crumble. A constant rotation of cakes can be found in seasonal flavors alongside cookies, bars, trifles and riffs on classic favorites. The menu changes each month so there are always new things to try!
With a fantastic staff on hand, Sinless Sweets can create treats and cakes for any occasion from birthdays to weddings, as the guest of honor should always be able to eat a slice of cake no matter the dietary restriction.Nothing should hinder the satisfying of a sweet tooth.
The storefront is open 9 a.m. to 6 p.m., Monday through Friday and the food truck is at events around the Savannah River Region. Certain bars and cookies can even be ordered online and shipped nationwide. Amber Connor used her talent to boost others up to be the best versions of themselves at the gym and now uses it in the kitchen of Sinless Sweets. As she puts it, “I feel like I’m doing what I have been called to do.”
As seen in the August/September 2023 issue of Augusta magazine.